News

Luke Bould Joins The Ticket Podcast

Luke Bould joins Tracey Holmes to discuss sports broadcast rights, diversity in coverage, paper bags and the potential for large streamers to enter The Australian sports rights market. Also, David Sharpe, a man with intimate knowledge of crime gangs, terrorism and anti-doping will head head up powerful new body Sport Integrity Australia. He is a

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Women’s teams dominate popularity rankings

    16 June 2020 New research shows women’s national teams are currently dominant in terms of fan passion ratings. The findings, released today by True North, show the top four national teams in terms of fan passion are all female teams, with the Matildas, Australian Women’s Rugby 7s and the Diamonds joining the Australian

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ME SO ISO – lessons from lockdown

By Chris Nunn It was weird coming back to work this morning after the long weekend. A real effort, if I’m being honest. I started out OK with a flurry of caffeine-aided activity; got a prop out, setup a few client meetings, made a couple of ‘care calls’ (something we’ve been trying to do each day)

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The broadcast revenue downturn was biting pre COVID-19, but its much worse now!

By Luke Bould Its generally accepted that the COVID-19 pandemic is a disaster for the media industry, but what does that really mean? Lets look at The Australian free-to-air TV industry. Over the past 6 financial years, according to PWC, Australian FTA ad revenue has declined by an average of 1% p.a. The number for

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Dino DiPierdomenico making grassroots sports programs succeed

Listen to Dino and Sports Geek host Sean Callanan discuss how sports participation programs are developing around the world and how data is driving participation strategy. On this podcast you’ll learn about: How Dino found an “in” into the sports business Why grassroots sports programs fail The importance of kids playing sports Why we need

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Luke Bould on importance of getting kids involved in sport for long term sustainability

Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value. On this podcast you’ll learn about: How Luke got his start in in the music industry Why Luke was drawn to sports and how much disruption sports has

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FFA CMO joins new agency focused on customers, data and commercialisation – CMO Magazine

Football Federation Australia CMO, Luke Bould, is hoping to help more brands build their data and experience strategies after doing strategic management agency, alacria.

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alacria Launches to Help Sport and Business Connect to Grow

At a time where technology and data are rapidly changing the way we interact across all industries, businesses have an ever increasing need to focus on how they are enhancing their connection with customers. Global tech giants have redefined how consumers value experiences, so all businesses should be considering how they deliver compelling experiences to

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Social feeds

🏏📽️Some of the action from a successful USA Cricket Talent ID Event for Women and Girls in North Carolina🙌

Just one trial remains in Seattle, Washington

More details➡️: https://www.usacricket.org/media-release/usa-cricket-announces-women-and-girls-talent-id-events-on-west-coast/

alacria talks rugby: What Rugby Australia is weighing up in broadcast talks. https://www.smh.com.au/sport/rugby-union/you-can-t-just-bank-your-dollars-what-rugby-australia-is-weighing-up-in-broadcast-talks-20201019-p566fe.html

The solution lies in bringing soccer programs to low-income communities, and high quality local play, as opposed to cherry-picking and scholarshipping talent for clubs in the burbs. https://sports.yahoo.com/the-privilege-of-play-why-the-worlds-game-is-a-white-game-in-the-us-150024228.html

Two years to go today until the @FIBA Women’s Basketball World Cup tips off in Sydney. Lots of hard work ahead, but a really talented team has come together to ensure a wonderful event and enduring legacy for Australian basketball and women’s sport. Can’t wait!!

Thankful for the opportunity to update 90 nations on Australia’s sports diplomacy program @expo2020dubai we look forward
to highlighting the unifying power of sports to promote gender equality, disability inclusion, social cohesion & healthy lifestyles #SDG3 #DFAT #GdayExpo2020