News

January 12, 2022

US sports betting fan sentiment and behaviour

12 January 2022 alacria teamed up with Navigate, and data collection partner RepData, to release a new sports gambling study designed to help the US sports industry “peek around the corner” of sports betting. Together, we surveyed more than 1,000 American sports fans over the age of 21 who are current sports bettors (CSB) and/or

August 12, 2021

US SPORTS BETTING: ALACRIA IS OUR CRYSTAL BALL

As sports march on after a challenging 2020, there is a lot of optimism across the industry as the COVID year forced teams and brands to find creative ways to engage fans beyond physical experiences. One major method of engagement that has proven to be extremely lucrative is sports betting. For perspective, according to a

August 7, 2021

Streaming launches stir Australian rights market, but deeper challenges limit rights-holder upside

Kevin McCullagh Luke Bould discusses developments in the Australian market. Competition for rights has increased due to new sports streaming platforms. No rights fee boom yet, with some properties instead avoiding large decreases. Upcoming sales of big domestic properties will test new players’ appetites. An outbreak of ‘streaming wars’ in Australia has injected life into a sports media

March 27, 2021

The future of sports business has to be digital: David Gallop

John Stensholt 11:35AM March 26, 2021 Australian sports need to be careful not to cut costs too much or risk losing market share, according to former soccer and rugby league boss David Gallop, who says the days of taking a “scattergun” approach to communicating with fans and members also has to end. Gallop says he

March 26, 2021

David Gallop AM joins alacria along with former IOC and NCAA executives

The past year has created an environment that sport has never faced before, and the need for a new, radical approach to the industry. Alacria has been working with sports across multiple markets to rethink the present and prepare for the future opportunities of 2021 and beyond. To drive this growth and offer our clients the best strategic advice available, we are delighted to announce the

February 19, 2021

USA Cricket, alacria, and entry level youth cricket

With thanks to Emerging Cricket, Luke Bould discusses plans for the emergence of cricket in America with USA Cricket’s CEO Iain Higgins and Development Manager Jamie Lloyd. The Entry Level Program (ELP) for youth Announcing progress on a new entry level youth program exclusively to Emerging Cricket, USA Cricket CEO, Iain Higgins, said ‘The

February 19, 2021

alacria appointed to develop USA Cricket’s entry level participation program

As the next step in USA Cricket’s Foundational Plan, the National Governing Body has today announced the appointment of Alacria to develop the curriculum, marketing and commercialization model of the organisation’s new Entry Level Program for participation that will commence roll-out in the United States in the second half of 2021. Work to establish the

February 18, 2021

Navigating Sports Business – how the US and Australia can learn from each other

AJ Maetas, the founder of leading US based sports insights Navigate, hosts Luke Bould for a discussion on the sports industries in the US and Australia. The Podcast explores the challenges and opportunities of growing sports participation, the learnings from the establishment of new properties such as the Big Bash, the future of sports content

June 18, 2020

Luke Bould Joins The Ticket Podcast

Luke Bould joins Tracey Holmes to discuss sports broadcast rights, diversity in coverage, paper bags and the potential for large streamers to enter The Australian sports rights market. Also, David Sharpe, a man with intimate knowledge of crime gangs, terrorism and anti-doping will head head up powerful new body Sport Integrity Australia. He is a

June 18, 2020

Women’s teams dominate popularity rankings

New research shows women’s national teams are currently dominant in terms of fan passion ratings. The findings, released today by True North, show the top four national teams in terms of fan passion are all female teams, with the Matildas, Australian Women’s Rugby 7s and the Diamonds joining the Australian Women’s cricket team

April 14, 2020

ME SO ISO – lessons from lockdown

By Chris Nunn It was weird coming back to work this morning after the long weekend. A real effort, if I’m being honest. I started out OK with a flurry of caffeine-aided activity; got a prop out, setup a few client meetings, made a couple of ‘care calls’ (something we’ve been trying to do each day)

April 8, 2020

The broadcast revenue downturn was biting pre COVID-19, but its much worse now!

By Luke Bould Its generally accepted that the COVID-19 pandemic is a disaster for the media industry, but what does that really mean? Lets look at The Australian free-to-air TV industry. Over the past 6 financial years, according to PWC, Australian FTA ad revenue has declined by an average of 1% p.a. The number for