June 18, 2020
Luke Bould joins Tracey Holmes to discuss sports broadcast rights, diversity in coverage, paper bags and the potential for large streamers to enter The Australian sports rights market. Also, David Sharpe, a man with intimate knowledge of crime gangs, terrorism and anti-doping will head head up powerful new body Sport Integrity Australia. He is a
Read More
June 18, 2020
16 June 2020 New research shows women’s national teams are currently dominant in terms of fan passion ratings. The findings, released today by True North, show the top four national teams in terms of fan passion are all female teams, with the Matildas, Australian Women’s Rugby 7s and the Diamonds joining the Australian
Read More
April 14, 2020
By Chris Nunn It was weird coming back to work this morning after the long weekend. A real effort, if I’m being honest. I started out OK with a flurry of caffeine-aided activity; got a prop out, setup a few client meetings, made a couple of ‘care calls’ (something we’ve been trying to do each day)
Read More
April 8, 2020
By Luke Bould Its generally accepted that the COVID-19 pandemic is a disaster for the media industry, but what does that really mean? Lets look at The Australian free-to-air TV industry. Over the past 6 financial years, according to PWC, Australian FTA ad revenue has declined by an average of 1% p.a. The number for
Read More
April 8, 2020
Listen to Dino and Sports Geek host Sean Callanan discuss how sports participation programs are developing around the world and how data is driving participation strategy. On this podcast you’ll learn about: How Dino found an “in” into the sports business Why grassroots sports programs fail The importance of kids playing sports Why we need
Read More
April 8, 2020
Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value. On this podcast you’ll learn about: How Luke got his start in in the music industry Why Luke was drawn to sports and how much disruption sports has
Read More
February 19, 2020
Football Federation Australia CMO, Luke Bould, is hoping to help more brands build their data and experience strategies after doing strategic management agency, alacria.
Read MoreJanuary 23, 2020
At a time where technology and data are rapidly changing the way we interact across all industries, businesses have an ever increasing need to focus on how they are enhancing their connection with customers. Global tech giants have redefined how consumers value experiences, so all businesses should be considering how they deliver compelling experiences to
Read More
Copyright © 2020 ALACRIA PTY LTD - All Rights Reserved.
Social feeds
alacriaFollow
Two years to go today until the @FIBA Women’s Basketball World Cup tips off in Sydney. Lots of hard work ahead, but a really talented team has come together to ensure a wonderful event and enduring legacy for Australian basketball and women’s sport. Can’t wait!!
Thankful for the opportunity to update 90 nations on Australia’s sports diplomacy program @expo2020dubai we look forward
to highlighting the unifying power of sports to promote gender equality, disability inclusion, social cohesion & healthy lifestyles #SDG3 #DFAT #GdayExpo2020
Overgoverned and underfunded: The bind strangling Olympic sports. A new way is needed as sport can no longer afford the duplication a& infighting of the current governance models. With a blank sheet of paper, representation & independence can co-exist. https://www.smh.com.au/sport/overgoverned-and-underfunded-the-bind-strangling-olympic-sports-20200717-p55d0a.html
I’ve never had a lump in my throat doing a voice over but today got me... 😢
“Once the capital of sport, soon there will be no teams left in Melbourne.”
Not a line I ever thought I’d have to say.
I know sport isn’t everything but it makes this city.💔
#lockdown #Melbourne
Youth and high school football should go to flag this fall. For public and student health. Will save money and headaches for principals. Could also recruit new families into game, given concerns about tackle injuries.
Leadership needed. Who’s first?
https://www.aspenprojectplay.org/coronavirus-and-youth-sports/reports/2020/6/30/can-youth-and-high-school-football-responsibly-play-this-fall