March 27, 2021
John Stensholt 11:35AM March 26, 2021 Australian sports need to be careful not to cut costs too much or risk losing market share, according to former soccer and rugby league boss David Gallop, who says the days of taking a “scattergun” approach to communicating with fans and members also has to end. Gallop says he
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March 26, 2021
The past year has created an environment that sport has never faced before, and the need for a new, radical approach to the industry. Alacria has been working with sports across multiple markets to rethink the present and prepare for the future opportunities of 2021 and beyond. To drive this growth and offer our clients the best strategic advice available, we are delighted to announce the
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February 19, 2021
With thanks to Emerging Cricket, Luke Bould discusses plans for the emergence of cricket in America with USA Cricket’s CEO Iain Higgins and Development Manager Jamie Lloyd. The Entry Level Program (ELP) for youth Announcing progress on a new entry level youth program exclusively to Emerging Cricket, USA Cricket CEO, Iain Higgins, said ‘The
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February 19, 2021
As the next step in USA Cricket’s Foundational Plan, the National Governing Body has today announced the appointment of Alacria to develop the curriculum, marketing and commercialization model of the organisation’s new Entry Level Program for participation that will commence roll-out in the United States in the second half of 2021. Work to establish the
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February 18, 2021
AJ Maetas, the founder of leading US based sports insights Navigate, hosts Luke Bould for a discussion on the sports industries in the US and Australia. The Podcast explores the challenges and opportunities of growing sports participation, the learnings from the establishment of new properties such as the Big Bash, the future of sports content
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June 18, 2020
Luke Bould joins Tracey Holmes to discuss sports broadcast rights, diversity in coverage, paper bags and the potential for large streamers to enter The Australian sports rights market. Also, David Sharpe, a man with intimate knowledge of crime gangs, terrorism and anti-doping will head head up powerful new body Sport Integrity Australia. He is a
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June 18, 2020
New research shows women’s national teams are currently dominant in terms of fan passion ratings. The findings, released today by True North, show the top four national teams in terms of fan passion are all female teams, with the Matildas, Australian Women’s Rugby 7s and the Diamonds joining the Australian Women’s cricket team
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April 14, 2020
By Chris Nunn It was weird coming back to work this morning after the long weekend. A real effort, if I’m being honest. I started out OK with a flurry of caffeine-aided activity; got a prop out, setup a few client meetings, made a couple of ‘care calls’ (something we’ve been trying to do each day)
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April 8, 2020
By Luke Bould Its generally accepted that the COVID-19 pandemic is a disaster for the media industry, but what does that really mean? Lets look at The Australian free-to-air TV industry. Over the past 6 financial years, according to PWC, Australian FTA ad revenue has declined by an average of 1% p.a. The number for
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April 8, 2020
Listen to Dino and Sports Geek host Sean Callanan discuss how sports participation programs are developing around the world and how data is driving participation strategy. On this podcast you’ll learn about: How Dino found an “in” into the sports business Why grassroots sports programs fail The importance of kids playing sports Why we need
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April 8, 2020
Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value. On this podcast you’ll learn about: How Luke got his start in in the music industry Why Luke was drawn to sports and how much disruption sports has
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February 19, 2020
Football Federation Australia CMO, Luke Bould, is hoping to help more brands build their data and experience strategies after doing strategic management agency, alacria.
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📸 Some shots from today’s event in Sydney!
4#FIBAWWC
Congratulations to @FIBAWWC on the launch of the brand for the tournament today at the 500 days to go ceremony. Incorporating the art of a 14 year old indigenous artist and basketball, Marlii, from Alice Springs, its beautiful! Check out Marlii's story at https://www.youtube.com/watch?v=CEvU0Iw8qG0
The countdown is 🔛
With 500 days to go, we are unveiling the #FIBAWWC 2022 logo 🙌🏻
Well that was quite a finish at #nrlsouthstigers Everyone felt the joy of the win, pain of defeat and bewilderment of the bunker! Great comeback win for @SSFCRABBITOHS in the end and amazing atmosphere during golden point ET!
A big thanks to all who sent their congrats & wishes after our exciting announcements. The support has been overwhelming from around the 🌏 . We look forward to ongoing close partnerships with our clients & growing with many of those whom we have spoken to over the last few days.