June 18, 2020
Luke Bould joins Tracey Holmes to discuss sports broadcast rights, diversity in coverage, paper bags and the potential for large streamers to enter The Australian sports rights market. Also, David Sharpe, a man with intimate knowledge of crime gangs, terrorism and anti-doping will head head up powerful new body Sport Integrity Australia. He is a
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June 18, 2020
16 June 2020 New research shows women’s national teams are currently dominant in terms of fan passion ratings. The findings, released today by True North, show the top four national teams in terms of fan passion are all female teams, with the Matildas, Australian Women’s Rugby 7s and the Diamonds joining the Australian
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April 14, 2020
By Chris Nunn It was weird coming back to work this morning after the long weekend. A real effort, if I’m being honest. I started out OK with a flurry of caffeine-aided activity; got a prop out, setup a few client meetings, made a couple of ‘care calls’ (something we’ve been trying to do each day)
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April 8, 2020
By Luke Bould Its generally accepted that the COVID-19 pandemic is a disaster for the media industry, but what does that really mean? Lets look at The Australian free-to-air TV industry. Over the past 6 financial years, according to PWC, Australian FTA ad revenue has declined by an average of 1% p.a. The number for
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April 8, 2020
Listen to Dino and Sports Geek host Sean Callanan discuss how sports participation programs are developing around the world and how data is driving participation strategy. On this podcast you’ll learn about: How Dino found an “in” into the sports business Why grassroots sports programs fail The importance of kids playing sports Why we need
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April 8, 2020
Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value. On this podcast you’ll learn about: How Luke got his start in in the music industry Why Luke was drawn to sports and how much disruption sports has
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February 19, 2020
Football Federation Australia CMO, Luke Bould, is hoping to help more brands build their data and experience strategies after doing strategic management agency, alacria.
Read MoreJanuary 23, 2020
At a time where technology and data are rapidly changing the way we interact across all industries, businesses have an ever increasing need to focus on how they are enhancing their connection with customers. Global tech giants have redefined how consumers value experiences, so all businesses should be considering how they deliver compelling experiences to
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Youth and high school football should go to flag this fall. For public and student health. Will save money and headaches for principals. Could also recruit new families into game, given concerns about tackle injuries.
Leadership needed. Who’s first?
https://www.aspenprojectplay.org/coronavirus-and-youth-sports/reports/2020/6/30/can-youth-and-high-school-football-responsibly-play-this-fall
Great article by @TomFarrey in @sbjsbd this week about what’s next for community sport in the US. The four ways ‘Sports Can Help Rebuild America’ is a must read. @alacria supports all efforts to get more kids playing & initiatives to increase investment in community facilities.
What a wonderful outcome for football, the @FIFAWWC is coming to Australia and NZ in 2023. Congrats to the bid team. Bring it on! #asone
Whatever code you follow, it’s been a difficult year for footy fans. Here’s hoping we get to celebrate tomorrow & FIFA announces the 2023 Women’s World Cup will be hosted in Aus & NZ. That would give us a great way to promote women’s sport and better gender equality. @AsOne2023
Gil the finisher wins TV code war - for now https://www.theaustralian.com.au/sport/afl/afl-the-winner-of-broadcast-battle/news-story/9fb9aa99cce0fd1956a099835b3168ac