USA Cricket, alacria, and entry level youth cricket

With thanks to Emerging Cricket, Luke Bould discusses plans for the emergence of cricket in America with USA Cricket’s CEO Iain Higgins and Development Manager Jamie Lloyd.   The Entry Level Program (ELP) for youth Announcing progress on a new entry level youth program exclusively to Emerging Cricket, USA Cricket CEO, Iain Higgins, said ‘The

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alacria appointed to develop USA Cricket’s entry level participation program

As the next step in USA Cricket’s Foundational Plan, the National Governing Body has today announced the appointment of Alacria to develop the curriculum, marketing and commercialization model of the organisation’s new Entry Level Program for participation that will commence roll-out in the United States in the second half of 2021. Work to establish the

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Navigating Sports Business – how the US and Australia can learn from each other

AJ Maetas, the founder of leading US based sports insights Navigate, hosts Luke Bould for a discussion on the sports industries in the US and Australia. The Podcast explores the challenges and opportunities of growing sports participation, the learnings from the establishment of new properties such as the Big Bash, the future of sports content

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Luke Bould Joins The Ticket Podcast

Luke Bould joins Tracey Holmes to discuss sports broadcast rights, diversity in coverage, paper bags and the potential for large streamers to enter The Australian sports rights market. Also, David Sharpe, a man with intimate knowledge of crime gangs, terrorism and anti-doping will head head up powerful new body Sport Integrity Australia. He is a

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Women’s teams dominate popularity rankings

    New research shows women’s national teams are currently dominant in terms of fan passion ratings. The findings, released today by True North, show the top four national teams in terms of fan passion are all female teams, with the Matildas, Australian Women’s Rugby 7s and the Diamonds joining the Australian Women’s cricket team

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ME SO ISO – lessons from lockdown

By Chris Nunn It was weird coming back to work this morning after the long weekend. A real effort, if I’m being honest. I started out OK with a flurry of caffeine-aided activity; got a prop out, setup a few client meetings, made a couple of ‘care calls’ (something we’ve been trying to do each day)

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The broadcast revenue downturn was biting pre COVID-19, but its much worse now!

By Luke Bould Its generally accepted that the COVID-19 pandemic is a disaster for the media industry, but what does that really mean? Lets look at The Australian free-to-air TV industry. Over the past 6 financial years, according to PWC, Australian FTA ad revenue has declined by an average of 1% p.a. The number for

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Dino DiPierdomenico making grassroots sports programs succeed

Listen to Dino and Sports Geek host Sean Callanan discuss how sports participation programs are developing around the world and how data is driving participation strategy. On this podcast you’ll learn about: How Dino found an “in” into the sports business Why grassroots sports programs fail The importance of kids playing sports Why we need

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Luke Bould on importance of getting kids involved in sport for long term sustainability

Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value. On this podcast you’ll learn about: How Luke got his start in in the music industry Why Luke was drawn to sports and how much disruption sports has

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FFA CMO joins new agency focused on customers, data and commercialisation – CMO Magazine

Football Federation Australia CMO, Luke Bould, is hoping to help more brands build their data and experience strategies after doing strategic management agency, alacria.

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alacria Launches to Help Sport and Business Connect to Grow

At a time where technology and data are rapidly changing the way we interact across all industries, businesses have an ever increasing need to focus on how they are enhancing their connection with customers. Global tech giants have redefined how consumers value experiences, so all businesses should be considering how they deliver compelling experiences to

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Social feeds

It would be great for sport in Aus, Oceania and South East Asia to see the @Olympics back in the region in 2032. Lots of opportunity to have positive impact on the health and well-being of young people in the region through new participation initiatives.

We are really proud to be working with @usacricket to grow the great game in the US and get more American girls and boys active and participating in sports. With our great team Stateside and the passion of those involved in the American game, we'll get a great outcome.


Nate Hays (@CricFanUSA) spoke with @jamiepaullloyd of USA Cricket & Luke Bould (@ldbould) of Alacria on the thinking behind @usacricket's upcoming nation-wide program to drive participation growth ⤵️

🚨 Podcast Alert 🚨

@ldbould, Director at @alacriaglobal & recognized as one of Australia's 50 most innovative CMOs - joins @ajmaestas to discuss the competitive Australian sports market.

Don't miss the new episode, linked below!


26M people in Australia with 15 professional sports leagues.

@ldbould, Director at @alacriaglobal, joins the show this week to discuss the competitive sports market in Australia, along with the importance of attracting new fans & keeping them engaged throughout their lifetime.