June 18, 2020
Luke Bould joins Tracey Holmes to discuss sports broadcast rights, diversity in coverage, paper bags and the potential for large streamers to enter The Australian sports rights market. Also, David Sharpe, a man with intimate knowledge of crime gangs, terrorism and anti-doping will head head up powerful new body Sport Integrity Australia. He is a feature guest along with one of the world’s great cyclists Anna Meares. Plus the Covid-19 impact on mental health, broadcast fees and smaller sports going to the wall. Click to listen.
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June 18, 2020
New research shows women’s national teams are currently dominant in terms of fan passion ratings. The findings, released today by True North, show the top four national teams in terms of fan passion are all female teams, with the Matildas, Australian Women’s Rugby 7s and the Diamonds joining the Australian Women’s cricket team which sits in top spot. The current popularity of women’s national teams will fuel support for the upcoming FIBA Women’s World Cup basketball tournament and provide an attractive commercial opportunity for brands, says Luke Bould, non-executive director and chair of the commercial committee. The 2022 FIBA Women’s World cup is coming back to Australia for the first time since 1994 after Basketball Australia (in conjunction with the NSW Government) won the rights to host the tournament at Sydney Olympic Park over 10 days. Bould left FFA in Nov 2019 to start up sports and events marketing consultancy, Alacria, and is working with Basketball Australia on commercial management of the tournament. “Despite concerns around the future of Women’s sport as a result of Covid-19, basketball is investing into its women’s teams,” he told Sponsorship News. “The success of the ICC T20 World Cup earlier this year...
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April 14, 2020
By Chris Nunn It was weird coming back to work this morning after the long weekend. A real effort, if I’m being honest. I started out OK with a flurry of caffeine-aided activity; got a prop out, setup a few client meetings, made a couple of ‘care calls’ (something we’ve been trying to do each day) but then I quickly ran out of steam. Three swift no’s to proposals didn’t help the momentum. I’d dropped into a funk and it was only 11AM; on the first day of the working week. So, I went for walk. A long one, along the beach. Being by the water is my ‘go to’. Here’s a few thoughts I had as I ambled along. I’ve not been big on thought sharing (at least not sober and not much at all on social media), but this isn’t an ordinary time, so I thought it might help others to speak some of my truth to the uncertainty. Thanks for the nudge to do so, Luke Bould. Thoughts on how to deal with the COVID-19 lockdown: Slow down At some point in time, if most of us had been offered a ‘pause’ or ‘slomo’ button on the remote control of life, we would...
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April 8, 2020
By Luke Bould Its generally accepted that the COVID-19 pandemic is a disaster for the media industry, but what does that really mean? Lets look at The Australian free-to-air TV industry. Over the past 6 financial years, according to PWC, Australian FTA ad revenue has declined by an average of 1% p.a. The number for ‘old-school’ FTA broadcast is actually greater, but the emerging revenues from BVOD have somewhat cushioned the decline. Most forward predictions pre-FY20 projected an average decline of 2-3% for the next 4 years. Whilst this is challenging, it seems fairly manageable. However the reporting of the state of the media industry, particularly FTA, would have most people believing revenues were declining much faster, which shows the impact even a 1% decline can have on a $3.9b p.a. industry. Now let’s look at the first half of FY20, keeping in mind COVID-19 reports started to emerge from China around 31 December, so there was no impact of the disease on these numbers. FreeTV recently reported an ad revenue decline of 5.9% year on year for H1 FY20. That’s an extraordinary decline and it turns out that will be the best of the two halves of FY20. If...
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April 8, 2020
Listen to Dino and Sports Geek host Sean Callanan discuss how sports participation programs are developing around the world and how data is driving participation strategy. On this podcast you’ll learn about: How Dino found an “in” into the sports business Why grassroots sports programs fail The importance of kids playing sports Why we need to address kids quitting sports How sports can commercialise grassroots sports Why data is so important to Dino (and to sports) How sports are different around the world but same problems exist Listen Now
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April 8, 2020
Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value. On this podcast you’ll learn about: How Luke got his start in in the music industry Why Luke was drawn to sports and how much disruption sports has faced last 20 years Luke and Sean compare athletics careers (it’s a very short section of the interview) How cricket solidified it’s playing base with a participation program run nationally What was it like at Cricket Australia in the early days of Big Bash? What Luke learned about the football industry at FFA. The opportunities and challenges facing football in Australia Why participation needs to be a key strategy for sports & governments How data and technology is driving massive change in sports both in consumption and participation Listen Now
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February 19, 2020
Football Federation Australia CMO, Luke Bould, is hoping to help more brands build their data and experience strategies after doing strategic management agency, alacria.
Read MoreJanuary 23, 2020
At a time where technology and data are rapidly changing the way we interact across all industries, businesses have an ever increasing need to focus on how they are enhancing their connection with customers. Global tech giants have redefined how consumers value experiences, so all businesses should be considering how they deliver compelling experiences to grow lifetime customer value. alacria, a new strategic management consultancy, officially launched today to help businesses achieve this, ensuring they thrive. alacria has developed a three-pronged approach focused on participants, data and commercialisation to capitalise on the experience economy. This challenge is acute in Australian sport. 75% of major Australian sports’ direct revenue comes from the 6% of fans who have played the sport at some point in lives. For an industry that can’t continue to rely on increasing media rights revenue, investing in experiences to build long-term participant value is key to its future financial security. alacria is already working with its’ sports clients to develop strategies that will grow participation, convert those participants into lifelong fans and curate that fandom to maximise their commercial value. alacria is led by Chris Nunn, whose experience has been in senior roles across the sport and insights...
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