alacria exists to help others thrive

We are a strategic management consultancy partnering with clients to capitalise on the experience economy.

We focus on three critical growth drivers, informed by insight, with technology as an enabler.

Our experience means we develop practical solutions that can be implemented in the real world. We know, because we’ve walked in your shoes.

Experiences create connection

We enhance, using data and insights

alacria works with our clients to develop solutions that redefine experiences. We are focused on three critical pillars for organisational growth, with data and insights at the core. 

We have developed and refined a unique approach to empower our clients to capitalise on the value that personalised engagement creates.

This proprietary approach increases the lifetime value of each participant or customer to maximise the return on their connection.  

We create value through personalisation delivered the right way, at the right time, to the right person.

Experience Design

By ensuring your customer’s experience is enjoyable and seamless, we grow their future value and build advocacy


We help you organise, understand and monetise customer data; creating insights that will improve product development and enhance future experience


We value, design and articulate your proposition to optimise returns. In doing so, we grow the investment you can direct toward your purpose

We are specialised and disciplined

Building lifetime customer value through:

– Experience design
– Media rights strategy
– Rights valuation
– Contract negotiation
– Sponsorship strategy
– Got to market strategy
– Event legacy programs
– Sports betting strategy
– Data strategy
– Program development
– Stadia commercialisation
– Marketing strategy
– Brand development
– Grant applications
– Tender response
– International Relations
– Public Policy
– Strategic Communications
– Public relations
– Participant strategy
– CSR development
– Educational programs

Global context, local expertise

Today where you are based is less relevant than where you have experience and local expertise.

Alacria has truly global experience – our team has delivered projects across the world.

So whilst we have bases in Australia, Switzerland and the US, we have a track record of delivering great outcomes around the globe.

Why work with us


We believe there is a better way and will be brave in finding it


We do what we say we will, with confidence given we’ve done it before


A collective of the best minds and experience for you to tap into. We help turn strategy into action

True Care

alacria was born from a desire to make a real difference. We are passionate about what we do and care for our community, people and clients.


We balance all considerations in our decision making and act in the best interest of our clients, always.


Extensive and multi-faceted. Don’t take our word for it, ask around.

What we’ve done

We have worked to deliver great outcomes for our clients including:

Developed a data commercialisation strategy for one of the world’s largest media companies;

Worked with a number of sports to design, market and commercialise their participation experience;

Delivered an insights strategy for a major sports league to help them make more evidence-based decisions;

Helped a leading Australian production company develop a strategy and secure funding to build a transformative, world leading sports officiating and content production facility;

Evaluated the value of association with two major leagues’ brands, increasing the return from their major sponsorships.

Designed and delivered the commercial transformation of an Olympic sport’s operating model.

Developed the future strategy for a major Olympic sport, with a renewed focus on participant and volunteer experience.

Provided product development and global market analysis and valuation for an emerging sports technology business.

Our team

Chris Nunn

Chris has become one of very few successful and widely trusted advisors to the APAC sports and entertainment industry.

Having worked for fifteen years within Australian sport in various commercial roles across the AFL industry, where he worked on taking AFL to China and for Cricket Australia, where he worked on transforming MILO Have-a-Go to In2Cricket and T20 Blast, Chris turned to consultancy in 2015.

Most recently as Managing Director, APAC of Futures S&E, Chris has guided the senior executives of most major sports’ rights holders, broadcasters, platforms and brands through the complex market, ensuring they maximise their returns and make the best decisions they can.

Luke Bould

Recognised as a leader in sport and entertainment, Luke has worked in the industry for over 20 years.

Luke’s experience includes 6 years as Chief Commercial Officer and Chief Marketing Officer of Football Federation Australia from 2014-19, having previously spent nine years as Head of Commercial for both Cricket Australia & Athletics Australia. He has unique experience in creating new products and experiences, including the development of BBL, football’s FFA Cup and MiniRoos junior program, evolution of A-League & W-League and development of FFA’s E-League efootball tournament.

His experience in creating customer connection and business value through marketing, sponsorship, broadcast and digital media has seen him engaged as a speaker and consultant in many global markets. In 2019 he was recognised, through his inclusion on the CMO50 list , as one of Australia’s leading marketers.

Luke is a Non-Executive Director of the FIBA Women’s Basketball World Cup 2022.

Dino DiPierdomenico

Is a founding director of the world’s leading sports participation services company, DMC Sports.

With more than 23 years experience in Australia, the UK and USA, Dino is an expert in sports licensing, fulfilment and membership services.

His ability to commercialise brand through licensing concepts has generated incremental client revenue. Dino’s experience lies in being able to think outside the square; utilising his vast international network he is continually seeking a smarter way.

Dino is heavily involved with community initiatives, as well as providing his time at board level for several not-for-profits and clubs.

David Gallop

David Gallop AM was the Chief Executive Officer and General Secretary of Football Federation Australia from 2012 to 2019 and Chief Executive Officer of the National Rugby League from 2002 to 2012. He also held senior legal roles with News Corporation (Super League) and law firm Holman Webb.

David has served on numerous sports governing bodies including the Australian Sports Commission, Rugby League International Federation and the Asian Football Confederation’s 2015 AFC Asian Cup Local Organising Committee.

He is a Non-Executive Director of ASX listed Tabcorp where he serves as Chairman of the People and Remuneration Committee and a member of the Audit Committee and Nomination Committee.

David holds a Bachelor of Laws and a Bachelor of Arts and is a Graduate Member of AICD.

Jim Isch

James (Jim) Isch has spent over 37 years in various capacities in higher education and intercollegiate athletics, before retiring from the NCAA.  He is currently consulting in sports related projects with a wide range of technology, youth, and sports-related organizations.  Examples of his clients are: University of Notre Dame, Knight Commission on Intercollegiate Athletics, Indiana Sports Corporation, Indiana University, Next College Student Athlete, Reigning Champs Experiences, International Cricket Council and NFL Flag Football.

During his 16 years at the NCAA, Isch served as intern president, chief operating officer and chief financial officer. Prior to the NCAA, he was CFO and VP for Administration at University of Arkansas, Fayetteville, and Montana State University.

Jim received his bachelor and doctoral (Ph.D.) degrees from Kansas State University and his master’s in business administration from Boston University.

Phil French

Phil has 20+ years experience working in global sport as a Director in some of the world’s largest sporting organisations including the International Olympic Committee, the England and Wales Cricket Board and the English Premier League. Senior Sports Advisor to the UK Government in the run up to the 2012 Olympic Games.

Extensive expertise in International Relations, global CSR projects, corporate communications, crisis management, public affairs and sports development.

Created international development programmes including the Olympic Refuge Foundation. Developed some of the UK`s largest and most successful participation programmes including Premier League Kicks programme and 10K Change4Life after schools clubs and the Football Foundation, one of the largest grass roots facilities charities in Europe.


Social feeds

Part 3 of our US Sports Betting insights series with
@NVGTInsights expands on the Current Sports Bettor, what the Future Sports Bettor may look like, the benefits and barriers they seen sports betting and what this means for sports and betting agencies.

Online sports betting behaviors & sentiment continue to evolve as legalization spreads throughout the U.S. Part 2 of our latest series, uncovers key insights on the beliefs of the average sports fan, & those currently betting on sports.

Learn more⬇️


US sports betting part 2 with @Navigate, focuses on fan sentiment. It highlights how pivotal the next year is for the industry as Americans land on whether legalisation is delivering benefits. 52% of fans are neutral, 37% of fans want gov regulation.

We've revamped the landing page that houses our sports betting insights with the launch of our new Navigating Sports Betting series with @alacriaglobal!

Check it out now & review the insights from part 1 ⬇️

With @NVGTInsights we researched US sentiment &behavioural change re sports betting. This builds on our work looking at how the legalisation experiences of other countries provides insight into possible US attitudinal & legislative change. Part 2 nxt wk.