alacria exists to help others thrive

We create connection through experiences that are designed to enhance, using data and technology, growing lifetime customer value.

We are a strategic management consultancy which partners with clients from the private, public and not-for-profit sectors to define, harness and develop their strategic advantages to capitalise on the experience economy.

Experiences create connection

We enhance, using data and technology

alacria works with our clients to develop solutions that redefine experiences, utilising a three-pronged approach with technology as the enabler.

We execute simply and smartly.

Participants

By ensuring your customer’s experience is enjoyable and seamless, we grow their future value and build advocacy

Data

We help you organise , understand and monetise customer data; creating insights that will improve decision making and enhance future experience

Commercial

We value, design and articulate your proposition to optimise returns. In doing so, we grow the investment you can direct toward your purpose

Building lifetime customer value

We specialise in:

– Strategy
– Experience design
– Program development
– Media rights strategy
– Rights structure, valuation & sales
– Major facility commercialisation
– Marketing strategy
– Brand development
– Product development
– Analytics
– Insights development
– Business intelligence systems
– Tender/RFP response
– Agency assessment
– Contract negotiation
– eSports strategy

Why work with us

Innovation

We believe there is a better way and will be brave in finding it

Commitment

We do what we say we will, with confidence given we’ve done it before

Network

A collective of the best minds and experience for you to tap into. We help turn strategy into action

True Care

alacria was born from a desire to make a real difference. We are passionate about what we do and care for our community, people and clients.

Integrity

We balance all considerations in our decision making and act in the best interest of our clients, always.

Experience

Extensive and multi-faceted. Don’t take our word for it, ask around.

What we’ve done

We have worked to deliver great outcomes for our clients including:

Developed a data commercialisation strategy for one of the world’s largest media companies;

Worked with a number of sports to design, market and commercialise their participation experience;

Delivered a strategy for a major sports league to help them make more evidence-based decisions;

Helped a leading Australian production company develop a strategy and secure funding for the build of a transformative, world leading sports officiating and content production facility;

Opened up new and diversified revenue streams for a digital marketing agency

Designed and delivered the Commercial transformation of an Olympic sport’s operating model

Provided product development and global market analysis and valuation for an emerging sports technology business

Developed the future strategy for a major Olympic sport, with a renewed focus on participant and volunteer experience

Our leadership team

Chris Nunn

Chris has become one of very few successful and widely trusted advisors to the APAC sports and entertainment industry.

Having worked for fifteen years within Australian sport in various commercial roles across the AFL industry, where he worked on taking AFL to China and for Cricket Australia, where he worked on transforming MILO Have-a-Go to In2Cricket and T20 Blast, Chris turned to consultancy in 2015.

Most recently as Managing Director, APAC of Futures S&E, Chris has guided the senior executives of most major sports’ rights holders, broadcasters, platforms and brands through the complex market, ensuring they maximise their returns and make the best decisions they can.

Luke Bould

Recognised as a leader in sport and entertainment, Luke has worked in the industry for over 20 years.

Luke’s experience includes 6 years as Chief Commercial Officer and Chief Marketing Officer of Football Federation Australia from 2014-19, having previously spent nine years as Head of Commercial for both Cricket Australia & Athletics Australia. He has unique experience in creating new products and experiences, including the development of BBL, football’s FFA Cup and MiniRoos junior program, evolution of A-League & W-League and development of FFA’s E-League efootball tournament.

His experience in creating customer connection and business value through marketing, sponsorship, broadcast and digital media has seen him engaged as a speaker and consultant in many global markets. In 2019 he was recognised, through his inclusion on the CMO50 list , as one of Australia’s leading marketers.

Luke is a Non-Executive Director of the FIBA Women’s Basketball World Cup 2022.

Dino DiPierdomenico

Is a founding director of the world’s leading sports participation services company, DMC Sports.

With more than 23 years experience in Australia, the UK and USA, Dino is an expert in sports licensing, fulfilment and membership services.

His ability to commercialise brand through licensing concepts has generated incremental client revenue. Dino’s experience lies in being able to think outside the square; utilising his vast international network he is continually seeking a smarter way.

Dino is heavily involved with community initiatives, as well as providing his time at board level for several not-for-profits and clubs.

David Gallop

David Gallop AM was the Chief Executive Officer and General Secretary of Football Federation Australia from 2012 to 2019 and Chief Executive Officer of the National Rugby League from 2002 to 2012. He also held senior legal roles with News Corporation (Super League) and law firm Holman Webb.

David has served on numerous sports governing bodies including the Australian Sports Commission, Rugby League International Federation and the Asian Football Confederation’s 2015 AFC Asian Cup Local Organising Committee.

He is a Non-Executive Director of ASX listed Tabcorp where he serves as Chairman of the People and Remuneration Committee and a member of the Audit Committee and Nomination Committee.

David holds a Bachelor of Laws and a Bachelor of Arts and is a Graduate Member of AICD.

Jim Isch

James (Jim) Isch has spent over 37 years in various capacities in higher education and intercollegiate athletics, before retiring from the NCAA.  He is currently consulting in sports related projects with a wide range of technology, youth, and sports-related organizations.  Examples of his clients are: University of Notre Dame, Knight Commission on Intercollegiate Athletics, Indiana Sports Corporation, Indiana University, Next College Student Athlete, Reigning Champs Experiences, International Cricket Council and NFL Flag Football.

During his 16 years at the NCAA, Isch served as intern president, chief operating officer and chief financial officer. Prior to the NCAA, he was CFO and VP for Administration at University of Arkansas, Fayetteville, and Montana State University.

Jim received his bachelor and doctoral (Ph.D.) degrees from Kansas State University and his master’s in business administration from Boston University.

Phil French

Phil has 20+ years experience working in global sport as a Director in some of the world’s largest sporting organisations including the International Olympic Committee, the England and Wales Cricket Board and the English Premier League. Senior Sports Advisor to the UK Government in the run up to the 2012 Olympic Games.

Extensive expertise in International Relations, global CSR projects, corporate communications, crisis management, public affairs and sports development.

Created international development programmes including the Olympic Refuge Foundation. Developed some of the UK`s largest and most successful participation programmes including Premier League Kicks programme and 10K Change4Life after schools clubs and the Football Foundation, one of the largest grass roots facilities charities in Europe.

 

Social feeds

Well that was quite a finish at #nrlsouthstigers Everyone felt the joy of the win, pain of defeat and bewilderment of the bunker! Great comeback win for @SSFCRABBITOHS in the end and amazing atmosphere during golden point ET!

A big thanks to all who sent their congrats & wishes after our exciting announcements. The support has been overwhelming from around the 🌏 . We look forward to ongoing close partnerships with our clients & growing with many of those whom we have spoken to over the last few days.

A little bit about ⁦our plans for the future in today’s @australian https://www.theaustralian.com.au/sport/more-sports/the-future-of-sports-business-has-to-be-digital-david-gallop/news-story/d0b58fd32b692f951c7a0091ef508ae1

Proud to welcome 3 outstanding sports execs from around the world to @alacria – Australian sports leader David Gallop as our new Chair, former @IOC and @premierleague exec Phil French to lead UK & EU, & @NCAA trailblazer Jim Isch to grow our US business
https://alacriaglobal.com/media/david-gallop-am-joins-alacria-along-with-former-ioc-and-ncaa-executives/

Lots of analysis going on at the moment about the NFL rights deals, what they say about the market and impact on other rights holders. This is one of the better ones...https://www-nytimes-com.cdn.ampproject.org/c/s/www.nytimes.com/2021/03/19/sports/nfl-media-rights-deal-espn-amazon-fox-nbc-cbs.amp.html