USA Cricket, alacria, and entry level youth cricket

With thanks to Emerging Cricket, Luke Bould discusses plans for the emergence of cricket in America with USA Cricket’s CEO Iain Higgins and Development Manager Jamie Lloyd.

 

The Entry Level Program (ELP) for youth

Announcing progress on a new entry level youth program exclusively to Emerging Cricket, USA Cricket CEO, Iain Higgins, said ‘The design and delivery of a fun and engaging entry level program (ELP) for girls and boys is absolutely critical to our vision of establishing cricket as a leading sport in the USA. We are delighted to partner with alacria in the development of this program. They have a proven track record both in cricket as well as in the introduction of new sports into non-traditional markets, and have leveraged US research and local community expertise to ensure that this ELP will be effective in driving participation in the USA market.’

alacria brings decades of combined experience working particularly in the development of sports participation programs. The leadership team at alacria have worked with Cricket Australia, BCCI, ECB, South African Cricket, New Zealand Cricket, Cricket Ireland, and that’s just the cricket section of their CV!

Check out the full story here

 

Social feeds

Vale Strop! John Cornell was both one of the faces of AUS comedy in the ‘70’s & outstandingly successful businessman, he was one of the leaders of the revolution in the commercialisation of sport through World Series Cricket with its flow on impacts to how all sport is broadcast.

Congratulations Brisbane 2032. An amazing 11 years of world class sport in Australia lies ahead. Managed well the legacy should strengthen sport and participation in Australia and the region for decades to come.

Great to see our European home rising as a cricket nation with @CricketSwiss joining @ICC as a member. Congrats also to Mongolia and Tajikistan https://www.icc-cricket.com/media-releases/2192201

It’s a big day in Tokyo tomorrow for the Brisbane 2032 bid. Fingers crossed that the @Olympics flame will be heading to a third Australian city after @LA28

We ❤️ this, a girl who has loved sport from an early age, played multiple sports, lost her love for tennis, tried cricket, came back, fought adversity & has now lived her childhood dream emulating her hero & mentor fellow indigenous Aussie @EvonneGoolagong Congrats @ashbarty