USA Cricket, alacria, and entry level youth cricket

With thanks to Emerging Cricket, Luke Bould discusses plans for the emergence of cricket in America with USA Cricket’s CEO Iain Higgins and Development Manager Jamie Lloyd.

 

The Entry Level Program (ELP) for youth

Announcing progress on a new entry level youth program exclusively to Emerging Cricket, USA Cricket CEO, Iain Higgins, said ‘The design and delivery of a fun and engaging entry level program (ELP) for girls and boys is absolutely critical to our vision of establishing cricket as a leading sport in the USA. We are delighted to partner with alacria in the development of this program. They have a proven track record both in cricket as well as in the introduction of new sports into non-traditional markets, and have leveraged US research and local community expertise to ensure that this ELP will be effective in driving participation in the USA market.’

alacria brings decades of combined experience working particularly in the development of sports participation programs. The leadership team at alacria have worked with Cricket Australia, BCCI, ECB, South African Cricket, New Zealand Cricket, Cricket Ireland, and that’s just the cricket section of their CV!

Check out the full story here

 

Social feeds

Well that was quite a finish at #nrlsouthstigers Everyone felt the joy of the win, pain of defeat and bewilderment of the bunker! Great comeback win for @SSFCRABBITOHS in the end and amazing atmosphere during golden point ET!

A big thanks to all who sent their congrats & wishes after our exciting announcements. The support has been overwhelming from around the 🌏 . We look forward to ongoing close partnerships with our clients & growing with many of those whom we have spoken to over the last few days.

A little bit about ⁦our plans for the future in today’s @australian https://www.theaustralian.com.au/sport/more-sports/the-future-of-sports-business-has-to-be-digital-david-gallop/news-story/d0b58fd32b692f951c7a0091ef508ae1

Proud to welcome 3 outstanding sports execs from around the world to @alacria – Australian sports leader David Gallop as our new Chair, former @IOC and @premierleague exec Phil French to lead UK & EU, & @NCAA trailblazer Jim Isch to grow our US business
https://alacriaglobal.com/media/david-gallop-am-joins-alacria-along-with-former-ioc-and-ncaa-executives/

Lots of analysis going on at the moment about the NFL rights deals, what they say about the market and impact on other rights holders. This is one of the better ones...https://www-nytimes-com.cdn.ampproject.org/c/s/www.nytimes.com/2021/03/19/sports/nfl-media-rights-deal-espn-amazon-fox-nbc-cbs.amp.html