USA Cricket, alacria, and entry level youth cricket

With thanks to Emerging Cricket, Luke Bould discusses plans for the emergence of cricket in America with USA Cricket’s CEO Iain Higgins and Development Manager Jamie Lloyd.

 

The Entry Level Program (ELP) for youth

Announcing progress on a new entry level youth program exclusively to Emerging Cricket, USA Cricket CEO, Iain Higgins, said ‘The design and delivery of a fun and engaging entry level program (ELP) for girls and boys is absolutely critical to our vision of establishing cricket as a leading sport in the USA. We are delighted to partner with alacria in the development of this program. They have a proven track record both in cricket as well as in the introduction of new sports into non-traditional markets, and have leveraged US research and local community expertise to ensure that this ELP will be effective in driving participation in the USA market.’

alacria brings decades of combined experience working particularly in the development of sports participation programs. The leadership team at alacria have worked with Cricket Australia, BCCI, ECB, South African Cricket, New Zealand Cricket, Cricket Ireland, and that’s just the cricket section of their CV!

Check out the full story here

 

Social feeds

The UK, Italy, France and many more countries looking to reign in sports betting promotion. The latest push in Australia comes on the eve of the AFL Grand Final ⁦@NVGTInsights⁩ https://www.abc.net.au/news/2021-09-24/afl-grand-fl-gambling-crackdown/100487528

We are watching with interest the developments in the UK re restrictions on the promotion of sports betting. This is gaining momentum globally, many of the Australian lessons are playing out in other markets. Let’s see how the US market evolves in the coming years. @NVGTInsights

We had such an informative session with @alacria yesterday! Our greatest appreciation goes to Luke & Chris for sharing their expertise on the sports gambling landscape.

Can't wait to share the insights we discovered!

Learn more about our partnership: https://bit.ly/3APGNqK

We are looking forward to taking Sports Betting in US with our friends ⁦@NVGTInsights⁩ next week. https://nvgt.com/blog/sports-betting-alacria-is-our-crystal-ball/

What additional knowledge do you wish you had in the sports betting space?

We aim to answer your questions in our new partnership w/ @alacriaglobal, a strategic management consultancy specializing in strategy related to sports media rights & engagement.

https://bit.ly/3xHEmVi