Luke Bould on importance of getting kids involved in sport for long term sustainability

Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value.
On this podcast you’ll learn about:
- How Luke got his start in in the music industry
- Why Luke was drawn to sports and how much disruption sports has faced last 20 years
- Luke and Sean compare athletics careers (it’s a very short section of the interview)
- How cricket solidified it’s playing base with a participation program run nationally
- What was it like at Cricket Australia in the early days of Big Bash?
- What Luke learned about the football industry at FFA.
- The opportunities and challenges facing football in Australia
- Why participation needs to be a key strategy for sports & governments
- How data and technology is driving massive change in sports both in consumption and participation
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2021 has arrived and @alacria is really excited about the work we are doing in the US to get more kids active, playing and loving sports. More to come on this in the next few weeks.....
The Knight Riders Group have made a long-term strategic partnership which will include financial investment and significant expertise to help ACE develop and launch #MajorLeagueCricket🏏 in the USA🇺🇸
@VenkyMysore the CEO of @KKRiders
FULL DETAILS ➡️: https://www.usacricket.org/media-release/knight-riders-expand-into-the-usa-through-long-term-investment-in-major-league-cricket/
2️⃣ years to go!
#AllForTheSocceroos https://twitter.com/FIFAWorldCup/status/1330057969317376000
⌚️ The FIFA World Cup Qatar 2022 kicks off two years today!
😅 Can you tell we're excited?
#2YearsToGo | #WorldCup
A great step forward for @usacricket
😍 Stunning footage of the AirHogs Stadium in Grand Prairie, Texas that will now be repurposed to become a dedicated world-class cricketing facility.😍
FULL DETALS➡️: https://www.usacricket.org/media-release/major-league-cricket-signs-long-term-lease-to-develop-first-mlc-stadium-in-grand-prairie/
#MajorLeagueCricket🏏
alacria’s view on Stan’s foray into live sports rights - good for sports but not the beginning of a new rounds of rights fee escalation.
Stan's 'toe in the water' with rugby changes sports rights landscape https://www.smh.com.au/sport/stan-s-toe-in-the-water-with-rugby-changes-sports-rights-landscape-20201113-p56egd.html