Luke Bould on importance of getting kids involved in sport for long term sustainability

Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value.

On this podcast you’ll learn about:

• How Luke got his start in in the music industry
• Why Luke was drawn to sports and how much disruption sports has faced last 20 years
• Luke and Sean compare athletics careers (it’s a very short section of the interview)
• How cricket solidified it’s playing base with a participation program run nationally
• What was it like at Cricket Australia in the early days of Big Bash?
• What Luke learned about the football industry at FFA.
• The opportunities and challenges facing football in Australia
• Why participation needs to be a key strategy for sports & governments
• How data and technology is driving massive change in sports both in consumption and participation

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