Luke Bould on importance of getting kids involved in sport for long term sustainability
Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value.
On this podcast you’ll learn about:
- How Luke got his start in in the music industry
- Why Luke was drawn to sports and how much disruption sports has faced last 20 years
- Luke and Sean compare athletics careers (it’s a very short section of the interview)
- How cricket solidified it’s playing base with a participation program run nationally
- What was it like at Cricket Australia in the early days of Big Bash?
- What Luke learned about the football industry at FFA.
- The opportunities and challenges facing football in Australia
- Why participation needs to be a key strategy for sports & governments
- How data and technology is driving massive change in sports both in consumption and participation
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Its been an amazing 2022 for the alacria team, we are very grateful for the support of our wonderful clients. A year working with leaders in sport & entertainment, helping them find opportunity and new value. To our team, thank you. We are lucky to work with such great people.
"To get the next generation excited about sport is much harder. They are playing games and watching esports, they are really into data. So providing them data about their performance is important"
Eyal Ben-Ari speaks about Track160's long-time vision at @nxt_sport: "We provide the opportunity to have an objective measurement across all players, male and female, at all levels. We can use the data to give every kid their moment, not just the top 1%"
Q&As with Track160 CEO Eyal Ben-Ari in @nxt_sport's panel focusing on the future of data. An important discussion (and great fun)
"But we need to keep integrity and trust, so data control and management is extremely important. It’s about doing the right thing for the player and the parents"