Luke Bould on importance of getting kids involved in sport for long term sustainability

Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value.

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2021 has arrived and @alacria is really excited about the work we are doing in the US to get more kids active, playing and loving sports. More to come on this in the next few weeks.....

The Knight Riders Group have made a long-term strategic partnership which will include financial investment and significant expertise to help ACE develop and launch #MajorLeagueCricket🏏 in the USA🇺🇸

@VenkyMysore the CEO of @KKRiders

FULL DETAILS ➡️: https://www.usacricket.org/media-release/knight-riders-expand-into-the-usa-through-long-term-investment-in-major-league-cricket/