Luke Bould

Recognised as a leader in sport and entertainment, Luke has worked in the industry for over 20 years.

Luke’s experience includes 6 years as Chief Commercial Officer and Chief Marketing Officer of Football Federation Australia from 2014-19, having previously spent nine years as Head of Commercial for both Cricket Australia & Athletics Australia. He has unique experience in creating new products and experiences, including the development of BBL, football’s FFA Cup and MiniRoos junior program, evolution of A-League & W-League and development of FFA’s E-League efootball tournament.

His experience in creating customer connection and business value through marketing, sponsorship, broadcast and digital media has seen him engaged as a speaker and consultant in many global markets. In 2019 he was recognised, through his inclusion on the CMO50 list , as one of Australia’s leading marketers.

Luke is a Non-Executive Director of the FIBA Women’s Basketball World Cup 2022.

Role

– Investment

– Marketing

– Strategy

– Product Development

– Digital Development

– Commercial

– Media Rights

 

 

 

Social feeds

"To get the next generation excited about sport is much harder. They are playing games and watching esports, they are really into data. So providing them data about their performance is important"

Eyal Ben-Ari speaks about Track160's long-time vision at @nxt_sport: "We provide the opportunity to have an objective measurement across all players, male and female, at all levels. We can use the data to give every kid their moment, not just the top 1%"

Q&As with Track160 CEO Eyal Ben-Ari in @nxt_sport's panel focusing on the future of data. An important discussion (and great fun)

"But we need to keep integrity and trust, so data control and management is extremely important. It’s about doing the right thing for the player and the parents"

Thanks, @nxt_sport for the intro! Stay tuned here for live quotes from Track160 CEO Eyal Ben-Ari, who is participating in "The future of data" panel