Developed a fan-centric sponsorship reporting framework. A new reporting methodology was introduced which reflected the true value of SXSW. The approach shifted the focus from traditional media exposure values to fan engagement and experiences, resulting in clearer, more relevant reporting, improved sponsor satisfaction and greater alignment with market trends.
Recognised and segmented audience more effectively. Identified the need for greater audience segmentation, leading to a more targeted sponsorship sales approach and more meaningful sponsor engagement strategies.
Enhanced sponsor value proposition and product differentiation. Realigned the value proposition to emphasise SXSW’s unique strengths, such as attendee influence and experiences, which improved the narrative around ROI and SXSW’s sales teams ability to identify and quantify the benefits of the event’s market differentiation.
The challenge
How can SXSW evolve its sponsorship reporting to better measure and communicate ROI and align with sponsor expectations?
What strategies can be implemented to shift the focus from media exposure to fan engagement and experiences?
How can SXSW leverage its unique value drivers to enhance sponsor satisfaction and market positioning?
How we helped
Conducted a comprehensive analysis of the existing sponsorship reporting framework to identify gaps and opportunities for alignment with sponsor expectations and market innovations.
Realigned the value proposition by emphasising SXSW’s unique attributes, such as attendee experiences and influence, moving away from a sole focus on media exposure and a dated valuation methodology
Introduced new fan impact measurement tools that focus on fan passion and behaviours, leveraging SXSW’s strengths to create more compelling sponsorship narratives.
Recommended strategies for enhanced sponsor engagement, including consultation and adoption of new reporting methods, ensuring a positive reception and long-term alignment with sponsor goals.
Conducted information and coaching sessions with SXSW’s sales team, ensuring the new approach was understood, highlighting key selling points and seeking feedback for ongoing fine tuning.
Our impact
alacria have worked to delivery great outcomes for their clients
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
