Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
June 2022
Commercial Strategy

What was achieved

Alacria_Object_01

The challenge

  • Does the existing sponsorship model allow the sport to achieve its long-term budget goals?
  • How effective is a scarcity model in maximising returns?
  • What is the optimal model for sponsorship revenue?

How we helped

  • Conducted a thorough commercial model review and valuation against global benchmarks.
  • Designed and tested new sponsorship models based on investment capacities of a large sample of businesses.
  • Provided strategic recommendations for transitioning to the optimised sponsorship model.

Our impact

alacria have worked to delivery great outcomes for their clients

Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
Enhancing Dribl’s Revenue Potential through Data Commercialisation and Pricing Strategy
alacria developed a data commercialisation and pricing strategy for Dribl’s sports management platform to drive revenue potential and market differentiation
Revitalising SXSW’s Sponsorship Reporting to Amplify Fan Engagement and ROI
Revamped SXSW’s sponsorship reporting to focus on fan engagement, improving ROI narrative and alignment with market trends.
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
Enhancing Dribl’s Revenue Potential through Data Commercialisation and Pricing Strategy
alacria developed a data commercialisation and pricing strategy for Dribl’s sports management platform to drive revenue potential and market differentiation
Revitalising SXSW’s Sponsorship Reporting to Amplify Fan Engagement and ROI
Revamped SXSW’s sponsorship reporting to focus on fan engagement, improving ROI narrative and alignment with market trends.
Alacria_Object_02