alacria exists to help others thrive

We are a strategic management consultancy partnering with clients to capitalise on the experience economy.

learn more

alacria
exists to help others thrive

We are a strategic management consultancy partnering with clients to capitalise on the experience economy.

learn more

Our services

Commercial Growth

Commercial Growth

Commercial Growth
  • Commercial strategy
  • Model review
  • Sales advisory
  • Data commercialisation strategy
  • Sponsorship & rights valuation
  • Media rights strategy
  • Sports betting
Strategic Advisory

Strategic Advisory

Strategic Advisory
  • Strategic planning
  • Organisational strategy
  • Operational planning
  • Go-to-market strategy
  • Brand strategy
  • Major events
Program & Participation

Program & Participation

Program & Participation
  • Participation program evaluation & development
  • Player experience
  • Participation growth
  • Engagement strategy
Sports Tech & Advisory

Sports Tech & Advisory

Sports Tech & Advisory
  • Commercial model Development
  • Go-to-market strategy
  • Brand positioning
  • Growth strategies
Commercial Growth

Commercial Growth

Commercial Growth
  • Commercial strategy
  • Model review
  • Sales advisory
  • Data commercialisation strategy
  • Sponsorship & rights valuation
  • Media rights strategy
  • Sports betting
Strategic Advisory

Strategic Advisory

Strategic Advisory
  • Strategic planning
  • Organisational strategy
  • Operational planning
  • Go-to-market strategy
  • Brand strategy
  • Major events
Program & Participation

Program & Participation

Program & Participation
  • Participation program evaluation & development
  • Player experience
  • Participation growth
  • Engagement strategy
Sports Tech & Advisory

Sports Tech & Advisory

Sports Tech & Advisory
  • Commercial model Development
  • Go-to-market strategy
  • Brand positioning
  • Growth strategies

contact us

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Our impact

alacria have worked to delivery great outcomes for their clients

Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Learn more
Maximising Sponsorship Value for a Premier Sports Organisation
Maximising Sponsorship Value for a Premier Sports Organisation
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
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SXSW Case Study
SXSW Case Study
Revitalising SXSW’s Sponsorship Reporting to Amplify Fan Engagement and ROI
Revamped SXSW’s sponsorship reporting to focus on fan engagement, improving ROI narrative and alignment with market trends.
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Coachmate Case Study
Coachmate Case Study
Creating differentiation and enhanced client value in a crowded market
alacria worked closely with Coachmate to develop a pricing strategy and product structure.
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Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Learn more
Maximising Sponsorship Value for a Premier Sports Organisation
Maximising Sponsorship Value for a Premier Sports Organisation
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
Learn more
SXSW Case Study
SXSW Case Study
Revitalising SXSW’s Sponsorship Reporting to Amplify Fan Engagement and ROI
Revamped SXSW’s sponsorship reporting to focus on fan engagement, improving ROI narrative and alignment with market trends.
Learn more

Our team

Our experience means we develop practical solutions that can be implemented in the real world. We know, because we’ve walked in your shoes

CHRIS NUNN
Chris Nunn
Managing Director
CHRIS NUNN
Chris is a trusted advisor in the APAC sports and entertainment industry, guiding senior executives from major sports rights holders, broadcasters, platforms, and brands to maximise returns and make informed decisions in a complex market.
Learn more
LUKE BOULD
Luke Bould
Director
LUKE BOULD
Luke is a recognised leader in sport and entertainment with 20+ years of experience. His expertise in marketing, sponsorship, broadcast, and digital media has made him a sought-after global speaker and consultant, known for driving customer connections and busin.
Learn more
DINO PIERDOMENICO
Dino DiPierdomenico
Director
DINO PIERDOMENICO
Dino is a founding director of the world’s leading sports participation services company, DMC Sports. With more than 23 years experience in Australia, the UK and USA, Dino is an expert in sports licensing, fulfilment and membership services.
Learn more
LAURA POWARS
Laura Powars
Head of Strategic Consulting
LAURA POWARS
Laura is a hightly experienced leader in strategy development and organisation transformation with deep expertise advising companies globally across multiple industries.
Learn more
CHRIS NUNN
Chris Nunn
Managing Director
CHRIS NUNN
Chris is a trusted advisor in the APAC sports and entertainment industry, guiding senior executives from major sports rights holders, broadcasters, platforms, and brands to maximise returns and make informed decisions in a complex market.
Learn more
LUKE BOULD
Luke Bould
Director
LUKE BOULD
Luke is a recognised leader in sport and entertainment with 20+ years of experience. His expertise in marketing, sponsorship, broadcast, and digital media has made him a sought-after global speaker and consultant, known for driving customer connections and busin.
Learn more
DINO PIERDOMENICO
Dino DiPierdomenico
Director
DINO PIERDOMENICO
Dino is a founding director of the world’s leading sports participation services company, DMC Sports. With more than 23 years experience in Australia, the UK and USA, Dino is an expert in sports licensing, fulfilment and membership services.
Learn more
LAURA POWARS
Laura Powars
Head of Strategic Consulting
LAURA POWARS
Laura is a hightly experienced leader in strategy development and organisation transformation with deep expertise advising companies globally across multiple industries.
Learn more

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Our values

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We care for
people

We care for our community

We care for our clients and value our relationships

We care for and support our colleagues

We embrace diversity and equalit

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We aspire
for success

We strive for excellence in everything we do

We are tenacious in achieving our goals

We seek to continuously learn and improve

Our clients’ success is our success

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We do what
we say

We talk straight

We balance all considerations in our decision making

We act ethically and with integrity in all we do

We earn our client’s trust and respect through our behaviours

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We have
courage

We innovate and are not constrained by boundaries

We make bold decisions backed by data and insights

We have the courage to speak up

We are leaders

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We love what
we do

We are passionate about our business and our clients

We believe in our industry and its development

We have fun

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