alacria exists to help others thrive

We are a strategic management consultancy partnering with clients to capitalise on the experience economy.

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alacria
exists to help others thrive

We are a strategic management consultancy partnering with clients to capitalise on the experience economy.

learn more

Our services

Commercial Growth

Commercial strategy
Model review
Sales advisory
Data commercialisation strategy
Sponsorship & rights valuation
Media rights strategy
Sports betting

Strategic Advisory

Strategic planning
Organisational strategy
Operational planning
Go-to-market strategy
Brand strategy
Major events

Program & Participation

Participation program evaluation & development
Player experience
Participation growth
Engagement strategy

Sports Tech & Advisory

Commercial model Development
Go-to-market strategy
Brand positioning
Growth strategies

Commercial Growth

Commercial strategy
Model review
Sales advisory
Data commercialisation strategy
Sponsorship & rights valuation
Media rights strategy
Sports betting

Strategic Advisory

Strategic planning
Organisational strategy
Operational planning
Go-to-market strategy
Brand strategy
Major events

Program & Participation

Participation program evaluation & development
Player experience
Participation growth
Engagement strategy

Sports Tech & Advisory

Commercial model Development
Go-to-market strategy
Brand positioning
Growth strategies

Our impact

alacria have worked to deliver measurable growth for their clients

Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue

A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event

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Maximising Sponsorship Value for a Premier Sports Organisation

alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.

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Enhancing Dribl’s Revenue Potential through Data Commercialisation and Pricing Strategy

alacria developed a data commercialisation and pricing strategy for Dribl’s sports management platform to drive revenue potential and market differentiation

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Revitalising SXSW’s Sponsorship Reporting to Amplify Fan Engagement and ROI

Revamped SXSW’s sponsorship reporting to focus on fan engagement, improving ROI narrative and alignment with market trends.

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Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue

A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event

Learn more

Maximising Sponsorship Value for a Premier Sports Organisation

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Enhancing Dribl’s Revenue Potential through Data Commercialisation and Pricing Strategy

alacria developed a data commercialisation and pricing strategy for Dribl’s sports management platform to drive revenue potential and market differentiation

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Our team

Our experience means we develop practical solutions that can be implemented in the real world. We know, because we’ve walked in your shoes

Chris Nunn

Managing Director

Chris is a trusted advisor in the APAC sports and entertainment industry, guiding senior executives from major sports rights holders, broadcasters, platforms, and brands to maximise returns and make informed decisions in a complex market.

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Luke Bould

Director

Luke is a recognised leader in sport and entertainment with 20+ years of experience. His expertise in marketing, sponsorship, broadcast, and digital media has made him a sought-after global speaker and consultant, known for driving customer connections and busin.

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Dino DiPierdomenico

Director

Dino is a founding director of the world’s leading sports participation services company, DMC Sports. With more than 23 years experience in Australia, the UK and USA, Dino is an expert in sports licensing, fulfilment and membership services.

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Laura Powars

Head of Strategic Consulting

Laura is a hightly experienced leader in strategy development and organisation transformation with deep expertise advising companies globally across multiple industries.

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Chris Nunn

Managing Director

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Luke Bould

Director

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Dino DiPierdomenico

Director

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Laura Powars

Head of Strategic Consulting

Laura is a hightly experienced leader in strategy development and organisation transformation with deep expertise advising companies globally across multiple industries.

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