alacria exists to help others thrive

We are a strategic management consultancy partnering with clients to capitalise on the experience economy.

alacria
exists to help others thrive

We are a strategic management consultancy partnering with clients to capitalise on the experience economy.

Our services

Commercial  Growth

Commercial Growth

Commercial  Growth
  • Commercial strategy
  • Model review
  • Sales advisory
  • Data commercialisation strategy
  • Sponsorship & rights valuation
  • Media rights strategy
  • Sports betting
Strategic Advisory

Strategic Advisory

Strategic Advisory
  • Strategic planning
  • Organisational strategy
  • Operational planning
  • Go-to-market strategy
  • Brand strategy
  • Major events
Program & Participation

Program & Participation

Program & Participation
  • Participation program evaluation & development
  • Player experience
  • Participation growth
  • Engagement strategy
Sports Tech & Advisory

Sports Tech & Advisory

Sports Tech & Advisory
  • Commercial model Development
  • Go-to-market strategy
  • Brand positioning
  • Growth strategies
Commercial  Growth

Commercial Growth

Commercial  Growth
  • Commercial strategy
  • Model review
  • Sales advisory
  • Data commercialisation strategy
  • Sponsorship & rights valuation
  • Media rights strategy
  • Sports betting
Strategic Advisory

Strategic Advisory

Strategic Advisory
  • Strategic planning
  • Organisational strategy
  • Operational planning
  • Go-to-market strategy
  • Brand strategy
  • Major events
Program & Participation

Program & Participation

Program & Participation
  • Participation program evaluation & development
  • Player experience
  • Participation growth
  • Engagement strategy
Sports Tech & Advisory

Sports Tech & Advisory

Sports Tech & Advisory
  • Commercial model Development
  • Go-to-market strategy
  • Brand positioning
  • Growth strategies
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Our impact

alacria have worked to delivery great outcomes for their clients

Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
Enhancing Dribl’s Revenue Potential through Data Commercialisation and Pricing Strategy
alacria developed a data commercialisation and pricing strategy for Dribl’s sports management platform to drive revenue potential and market differentiation
Revitalising SXSW’s Sponsorship Reporting to Amplify Fan Engagement and ROI
Revamped SXSW’s sponsorship reporting to focus on fan engagement, improving ROI narrative and alignment with market trends.
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
Enhancing Dribl’s Revenue Potential through Data Commercialisation and Pricing Strategy
alacria developed a data commercialisation and pricing strategy for Dribl’s sports management platform to drive revenue potential and market differentiation

Our team

Our experience means we develop practical solutions that can be implemented in the real world. We know, because we’ve walked in your shoes

CHRIS NUNN
Chris Nunn
Managing Director
CHRIS NUNN
Chris is a trusted advisor in the APAC sports and entertainment industry, guiding senior executives from major sports rights holders, broadcasters, platforms, and brands to maximise returns and make informed decisions in a complex market.
LUKE BOULD
Luke Bould
Director
LUKE BOULD
Luke is a recognised leader in sport and entertainment with 20+ years of experience. His expertise in marketing, sponsorship, broadcast, and digital media has made him a sought-after global speaker and consultant, known for driving customer connections and busin.
DINO PIERDOMENICO
Dino DiPierdomenico
Director
DINO PIERDOMENICO
Dino is a founding director of the world’s leading sports participation services company, DMC Sports. With more than 23 years experience in Australia, the UK and USA, Dino is an expert in sports licensing, fulfilment and membership services.
LAURA POWARS
Laura Powars
Head of Strategic Consulting
LAURA POWARS
Laura is a hightly experienced leader in strategy development and organisation transformation with deep expertise advising companies globally across multiple industries.
CHRIS NUNN
Chris Nunn
Managing Director
CHRIS NUNN
Chris is a trusted advisor in the APAC sports and entertainment industry, guiding senior executives from major sports rights holders, broadcasters, platforms, and brands to maximise returns and make informed decisions in a complex market.
LUKE BOULD
Luke Bould
Director
LUKE BOULD
Luke is a recognised leader in sport and entertainment with 20+ years of experience. His expertise in marketing, sponsorship, broadcast, and digital media has made him a sought-after global speaker and consultant, known for driving customer connections and busin.
DINO PIERDOMENICO
Dino DiPierdomenico
Director
DINO PIERDOMENICO
Dino is a founding director of the world’s leading sports participation services company, DMC Sports. With more than 23 years experience in Australia, the UK and USA, Dino is an expert in sports licensing, fulfilment and membership services.
LAURA POWARS
Laura Powars
Head of Strategic Consulting
LAURA POWARS
Laura is a hightly experienced leader in strategy development and organisation transformation with deep expertise advising companies globally across multiple industries.

    Our values

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