Phil French

Phil has 20+ years experience working in global sport as a Director in some of the world’s largest sporting organisations including the International Olympic Committee, the England and Wales Cricket Board and the English Premier League. Senior Sports Advisor to the UK Government in the run up to the 2012 Olympic Games.

Extensive expertise in International Relations, global CSR projects, corporate communications, crisis management, public affairs and sports development.

Created international development programmes including the Olympic Refuge Foundation. Developed some of the UK`s largest and most successful participation programmes including Premier League Kicks programme and 10K Change4Life after schools clubs and the Football Foundation, one of the largest grass roots facilities charities in Europe.


– Policy

– Commercial

– Strategy

– Business Development

– Partnerships

– Participation


Social feeds

Congratulations to @NetballAust for a wonderful victory in the @NetballWorldCup A truly inspirational in back team that continues to se the standard globally.

Its been an amazing 2022 for the alacria team, we are very grateful for the support of our wonderful clients. A year working with leaders in sport & entertainment, helping them find opportunity and new value. To our team, thank you. We are lucky to work with such great people.

"To get the next generation excited about sport is much harder. They are playing games and watching esports, they are really into data. So providing them data about their performance is important"

Eyal Ben-Ari speaks about Track160's long-time vision at @nxt_sport: "We provide the opportunity to have an objective measurement across all players, male and female, at all levels. We can use the data to give every kid their moment, not just the top 1%"

Q&As with Track160 CEO Eyal Ben-Ari in @nxt_sport's panel focusing on the future of data. An important discussion (and great fun)