Phil French
Consultant

Phil has 20+ years experience working in global sport as a Director in some of the world’s largest sporting organisations including the International Olympic Committee, the England and Wales Cricket Board and the English Premier League. Senior Sports Advisor to the UK Government in the run up to the 2012 Olympic Games.

Extensive expertise in International Relations, global CSR projects, corporate communications, crisis management, public affairs and sports development.

Created international development programmes including the Olympic Refuge Foundation. Developed some of the UK`s largest and most successful participation programmes including Premier League Kicks programme and 10K Change4Life after schools clubs and the Football Foundation, one of the largest grass roots facilities charities in Europe.

Role & Skills

• Valuation
• Data
• Commercial
• Experience design
• Technology
• Strategy

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Our impact

alacria have worked to deliver great outcomes for our clients

Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
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