Recognised as a leader in sport and entertainment, Luke has worked in the industry for over 20 years.
Luke’s experience includes 6 years as Chief Commercial Officer and Chief Marketing Officer of Football Federation Australia from 2014-19, having previously spent nine years as Head of Commercial for both Cricket Australia & Athletics Australia. He has unique experience in creating new products and experiences, including the development of BBL, football’s FFA Cup and MiniRoos junior program, evolution of A-League & W-League and development of FFA’s E-League efootball tournament.
His experience in creating customer connection and business value through marketing, sponsorship, broadcast and digital media has seen him engaged as a speaker and consultant in many global markets. In 2019 he was recognised, through his inclusion on the CMO50 list, as one of Australia’s leading marketers.
Luke was a Non-Executive Director of the FIBA Women’s Basketball World Cup 2022.
Role & Skills
• Valuation
• Data
• Commercial
• Experience design
• Technology
• Strategy
alacria have worked to deliver great outcomes for our clients
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