Laura Powars
Head of Strategic Consulting

Laura has over 15 years of experience in strategy, transformation, and stakeholder engagement from her time at SADA, Inc., Capgemini and Deloitte.

Her expertise sits within in customer experience and change management, with specialist skills in technology, data and digital projects.

Through her experience, Laura developed strategic planning skills at Slalom Consulting, focusing on major brands and global organisations, and has led transformation initiatives at Capgemini, Cloud Sherpas, Inc., and Slalom Consulting.

During her years of consulting experience, Laura has supported major sports and entertainment clients with their digital initiatives during her tenure at SADA,e.g., WarnerBros, MLB.

Role & Skills

• Valuation
• Data
• Commercial
• Experience design
• Technology
• Strategy

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Our impact

alacria have worked to deliver great outcomes for our clients

Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Learn more
Maximising Sponsorship Value for a Premier Sports Organisation
Maximising Sponsorship Value for a Premier Sports Organisation
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
Learn more
SXSW Case Study
SXSW Case Study
Revitalising SXSW’s Sponsorship Reporting to Amplify Fan Engagement and ROI
Revamped SXSW’s sponsorship reporting to focus on fan engagement, improving ROI narrative and alignment with market trends.
Learn more
Coachmate Case Study
Coachmate Case Study
Creating differentiation and enhanced client value in a crowded market
alacria worked closely with Coachmate to develop a pricing strategy and product structure.
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Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Learn more
Maximising Sponsorship Value for a Premier Sports Organisation
Maximising Sponsorship Value for a Premier Sports Organisation
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
Learn more
SXSW Case Study
SXSW Case Study
Revitalising SXSW’s Sponsorship Reporting to Amplify Fan Engagement and ROI
Revamped SXSW’s sponsorship reporting to focus on fan engagement, improving ROI narrative and alignment with market trends.
Learn more

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