Chris Nunn
Managing Director

Chris has become one of very few successful and widely trusted advisors to the APAC sports and entertainment industry.

Having worked for fifteen years within Australian sport in various commercial roles across the AFL industry, where he worked on taking AFL to China and for Cricket Australia, where he worked on transforming MILO Have-a-Go to In2Cricket and T20 Blast, Chris turned to consultancy in 2015.

Most recently as Managing Director, APAC of Futures S&E, Chris has guided the senior executives of most major sports’ rights holders, broadcasters, platforms and brands through the complex market, ensuring they maximise their returns and make the best decisions they can.

Role & Skills

• Valuation
• Data
• Commercial
• Experience design
• Technology
• Strategy

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Our impact

alacria have worked to deliver great outcomes for our clients

Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
Optimising a Leading Sport League’s Sponsorship Model for Maximum Revenue
A strategy that optimised sponsorship models, boosted revenue potential, and enhanced global market engagement for a major sports event
Maximising Sponsorship Value for a Premier Sports Organisation
alacria’s HxR model valued the a premier sports organisations sponsorship portfolio and naming rights partnership, offering tailored strategic recommendations for optimised pricing and sponsor education.
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