The future of sports business has to be digital: David Gallop

John Stensholt 11:35AM March 26, 2021 Australian sports need to be careful not to cut costs too much or risk losing market share, according to former soccer and rugby league boss David Gallop, who says the days of taking a “scattergun” approach to communicating with fans and members also has to end. Gallop says he

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David Gallop AM joins alacria along with former IOC and NCAA executives

The past year has created an environment that sport has never faced before, and the need for a new, radical approach to the industry. Alacria has been working with sports across multiple markets to rethink the present and prepare for the future opportunities of 2021 and beyond. To drive this growth and offer our clients the best strategic advice available, we are delighted to announce the

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USA Cricket, alacria, and entry level youth cricket

With thanks to Emerging Cricket, Luke Bould discusses plans for the emergence of cricket in America with USA Cricket’s CEO Iain Higgins and Development Manager Jamie Lloyd.   The Entry Level Program (ELP) for youth Announcing progress on a new entry level youth program exclusively to Emerging Cricket, USA Cricket CEO, Iain Higgins, said ‘The

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alacria appointed to develop USA Cricket’s entry level participation program

As the next step in USA Cricket’s Foundational Plan, the National Governing Body has today announced the appointment of Alacria to develop the curriculum, marketing and commercialization model of the organisation’s new Entry Level Program for participation that will commence roll-out in the United States in the second half of 2021. Work to establish the

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Navigating Sports Business – how the US and Australia can learn from each other

AJ Maetas, the founder of leading US based sports insights Navigate, hosts Luke Bould for a discussion on the sports industries in the US and Australia. The Podcast explores the challenges and opportunities of growing sports participation, the learnings from the establishment of new properties such as the Big Bash, the future of sports content

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Women’s teams dominate popularity rankings

    New research shows women’s national teams are currently dominant in terms of fan passion ratings. The findings, released today by True North, show the top four national teams in terms of fan passion are all female teams, with the Matildas, Australian Women’s Rugby 7s and the Diamonds joining the Australian Women’s cricket team

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ME SO ISO – lessons from lockdown

By Chris Nunn It was weird coming back to work this morning after the long weekend. A real effort, if I’m being honest. I started out OK with a flurry of caffeine-aided activity; got a prop out, setup a few client meetings, made a couple of ‘care calls’ (something we’ve been trying to do each day)

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The broadcast revenue downturn was biting pre COVID-19, but its much worse now!

By Luke Bould Its generally accepted that the COVID-19 pandemic is a disaster for the media industry, but what does that really mean? Lets look at The Australian free-to-air TV industry. Over the past 6 financial years, according to PWC, Australian FTA ad revenue has declined by an average of 1% p.a. The number for

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Luke Bould on importance of getting kids involved in sport for long term sustainability

Listen to Luke and Sports Geek host Sean Callanan discuss the evolution of the sports industry and the importance of participation in driving fandom and lifetime value. On this podcast you’ll learn about: How Luke got his start in in the music industry Why Luke was drawn to sports and how much disruption sports has

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FFA CMO joins new agency focused on customers, data and commercialisation – CMO Magazine

Football Federation Australia CMO, Luke Bould, is hoping to help more brands build their data and experience strategies after doing strategic management agency, alacria.

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alacria Launches to Help Sport and Business Connect to Grow

At a time where technology and data are rapidly changing the way we interact across all industries, businesses have an ever increasing need to focus on how they are enhancing their connection with customers. Global tech giants have redefined how consumers value experiences, so all businesses should be considering how they deliver compelling experiences to

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Well that was quite a finish at #nrlsouthstigers Everyone felt the joy of the win, pain of defeat and bewilderment of the bunker! Great comeback win for @SSFCRABBITOHS in the end and amazing atmosphere during golden point ET!

A big thanks to all who sent their congrats & wishes after our exciting announcements. The support has been overwhelming from around the 🌏 . We look forward to ongoing close partnerships with our clients & growing with many of those whom we have spoken to over the last few days.

A little bit about ⁦our plans for the future in today’s @australian https://www.theaustralian.com.au/sport/more-sports/the-future-of-sports-business-has-to-be-digital-david-gallop/news-story/d0b58fd32b692f951c7a0091ef508ae1

Proud to welcome 3 outstanding sports execs from around the world to @alacria – Australian sports leader David Gallop as our new Chair, former @IOC and @premierleague exec Phil French to lead UK & EU, & @NCAA trailblazer Jim Isch to grow our US business
https://alacriaglobal.com/media/david-gallop-am-joins-alacria-along-with-former-ioc-and-ncaa-executives/

Lots of analysis going on at the moment about the NFL rights deals, what they say about the market and impact on other rights holders. This is one of the better ones...https://www-nytimes-com.cdn.ampproject.org/c/s/www.nytimes.com/2021/03/19/sports/nfl-media-rights-deal-espn-amazon-fox-nbc-cbs.amp.html