Valuation of SXSW’s sponsorship tiers revealed significant growth potential, advising strategic digital engagement to boost market value.

June 11, 2024 | Strategic Advisory

What was achieved

Recognition of inflated media values and the necessity for greater audience segmentation in reporting.

Acknowledge of the importance of fan engagement over mere reach in the valuation of sponsorships.

Reporting Framework Overhaul

Analysed the existing sponsorship reporting methodology for alignment with sponsor expectations and innovation in the market.

Reporting Framework Overhaul

Analysed the existing sponsorship reporting methodology for alignment with sponsor expectations and innovation in the market.

The Challenge

  • Does the current sponsorship model meets long-term budget goals?
  • How effective is a scarcity model in maximising returns?
  • What is the optimal model for sponsorship revenue?

How We Helped

  • Conducted a thorough commercial model review and valuation against global benchmarks.
  • Designed and tested new sponsorship models based on investment capacities of a large sample of businesses.
  • Provided strategic recommendations for transitioning to the optimised sponsorship model.

Related Case Studies

Valuation of SXSW’s sponsorship tiers revealed significant growth potential, advising strategic digital engagement to boost market value.

To innovate SXSW’s sponsorship reporting framework for improved ROI communication and storytelling.

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