At a time where technology and data are rapidly changing the way we interact across all industries, businesses have an ever increasing need to focus on how they are enhancing their connection with customers. Global tech giants have redefined how consumers value experiences, so all businesses should be considering how they deliver compelling experiences to grow lifetime customer value. alacria, a new strategic management consultancy, officially launched today to help businesses achieve this, ensuring they thrive. alacria has developed a three-pronged approach focused on participants, data and commercialisation to capitalise on the experience economy. This challenge is acute in Australian sport. 75% of major Australian sports’ direct revenue comes from the 6% of fans who have played the sport at some point in lives. For an industry that can’t continue to rely on increasing media rights revenue, investing in experiences to build long-term participant value is key to its future financial security. alacria is already working with its’ sports clients to develop strategies that will grow participation, convert those participants into lifelong fans and curate that fandom to maximise their commercial value. alacria is led by Chris Nunn, whose experience has been in senior roles across the sport and insights...
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