alacria exists to help others thrive

We are a strategic management consultancy that works with sport and entertainment businesses to maximise value in the experience-driven economy.

At our core we are growth-oriented, yet practical. We bring evidence-based solutions to empower our clients to unlock their full potential.

Whether its enhancing your organisational strategy, maximising return on your partnerships or driving increased participant engagement, we are ready to take on your biggest challenges.

We know, because we’ve walked in your shoes, facing the challenges and opportunities you do.

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Our Services

Commercial Growth

  • Commercial & negotiation strategy
  • Sales advisory Data commercialisation
  • Sponsorship valuation & rights valuation
  • Media rights
  • Sports betting strategy

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Program & Participation

  • Game development & evaluation
  • Educational programs

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Strategic Advisory

  • Visioning and strategic planning
  • Organisational transformation
  • People strategy
  • Operational planning
  • Go to market strategy
  • Brand strategy

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Tech Startup Acceleration

  • Advisory services (S&E)
  • Go-to-market strategy
  • Brand positioning
  • Growth strategies

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Our Impact

alacria have worked to deliver great outcomes for our clients

Valuation of SXSW’s sponsorship tiers revealed significant growth potential, advising strategic digital engagement to boost market value.

To innovate SXSW’s sponsorship reporting framework for improved ROI communication and storytelling.

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Our team

Chris Nunn

Chris Nunn

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Leah Mellor

Leah Mellor

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Luke Bould

Luke Bould

Director

Recognised as a leader in sport and entertainment, Luke has worked in the industry for over 20 years.

Luke’s experience includes 6 years as Chief Commercial Officer and Chief Marketing Officer of Football Federation Australia from 2014-19, having previously spent nine years as Head of Commercial for both Cricket Australia & Athletics Australia.

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